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Top 5 Mistakes Small Businesses Make with Their Website

These are the 5 most common website mistakes I see business owners make—and how to fix them fast.

As a freelance developer, I’ve rebuilt countless sites—and the same mistakes keep showing up. They don’t just hurt your site—they hurt your credibility and revenue.

Mistake #1 – No Clear CTA

If your users don’t know what to do next, they won’t do anything. Every page should have a purpose and a clear call to action.

Mistake #2 – Cluttered Layouts

A crowded homepage with too many colors, fonts, or messages confuses users and increases bounce rates.

Mistake #3 – Poor Mobile Experience

Your mobile site isn’t a “lite” version. It needs to perform just as well—if not better.

Mistake #4 – Ignoring SEO Basics

No meta titles, missing alt text, no structure—this all makes your content invisible to Google and AI.

Mistake #5 – Slow Load Times

A slow site bleeds visitors. Optimize images, use caching, and cut the fat.

 

Your site is your showcase. Avoiding these five mistakes is the quickest way to make it effective.

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